Our Story

Nostalgic and new. East and West. The young and the young-at-heart. Friday suppers and Sunday brunches. Local and global. Can two seemingly contradicting things co-exist? At SOUL Society Group, we know they do.

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A second home from the start.

The ‘90s was a defining decade — Nintendo 64 hit the shelves, Hotmail came online, and Disney’s The Hunchback of Notre Dame graced the silver screens in 1996. Big changes swept up cities and nations, with a cultural revolution taking shape in Kuala Lumpur’s culinary and nightlife landscape…

The crowds for football matches over supper, after-work cocktails, and caffeine-fueled lunch meetings seemed like completely different worlds to most. But not for founders Fred Choo and Michele Kwok. For the dynamic duo, the future was laced with unbridled promise and untapped potential to blur the lines between identities and interests in the food and beverage industry.

The missing piece in the city’s neighbourhoods was something they ultimately dreamed up: affordable gathering places where a kaleidoscope of communities could mingle and feast, dine and unwind, work and play, connect and create, celebrate and spectate. Eateries where both family dinners and romantic date nights can take place. Nightlife spots where artisanal cocktails and champagne fuel festivities and fun. Spaces where you’ll see the best of all worlds, from the plates to the people.

The once-sleepy town of Mont Kiara, now a buzzing walkable suburb, became home to our very first SOULed OUT. What started out as a hidden gem and a charming neighbourhood joint has grown into a collection of gastrobars dotted across locations you love, inspired by community and culture, with cuisines spanning from Asian to Western and everything in between. Almost 30 years later, SOUL Society is still a family-owned brand that blends tradition with trends to welcome everyone.

Today, SOUL Society’s portfolio stretches across vibrant KL townships, with more underway beyond the borders. Music, conversations, and heavenly aromas fill the air of all 7 outlets under our SOULed OUT and WIP brands collectively till midnight, day in and day out. From Happy Hour with colleagues to kid-friendly dinners, the soul of society comes alive here.

A decades-long family legacy.


The first SOULed OUT opens its doors to the Mont Kiara community of locals and expats

1996 First SOULed OUT in Mont Kiara


SOULed OUT moves into the next-door suburb, Desa Sri Hartamas, and is known as SOULed OUT Kuala Lumpur

1999 SOULed OUT moved to Sri Hartamas


The World Cup lands at SOULed OUT Kuala Lumpur

2002 SOULed OUT Kuala Lumpur World Cup


A hallmark of the Bangsar community, WIP BSC opens

2002 SOULed OUT Kuala Lumpur World Cup


Menara HSC welcomes SOULed OUT Ampang

2011 SOULed OUT Ampang opens at Menara HSC


The new urban development of Bangsar South has a SOULed OUT of its own

2014 SOULed OUT Bangsar South opens


SOULed OUT Kuala Lumpur hosts the ASEAN Jazz & Percussion Festival

2015 SOULed OUT hosted at ASEAN Jazz and Percussion Festival


Across the South China Sea, SOULed OUT Kota Kinabalu becomes home to Sabahans

2015 SOULed OUT Kota Kinabalu opens


WIP On the Park finds a home in the Golden Triangle

2021 WIP Marc Residence open


SOULed OUT Ampang moves to retail space The LINC

2022 SOULed OUT Ampang moves to The Linc KL


The brand-new Pavilion Bukit Jalil mall welcomes SOULed OUT Bukit Jalil

2022 SOULed OUT Bukit Jalil opens

The Vision

A food & beverage and lifestyle experience, brought to life through remarkable products, great value, and uncompromising service.

Full house at SOULed OUT Hartamas during a Christmas event

The Mission

Nurturing a hospitality family that does all tasks with heart and soul.

SOUL Society staffs waving hello

Our Soul

Baked into SOUL Society’s core and ethos are three values that make us who we are and remind us of why we do what we do in every given moment. These act as a North Star for making decisions, creating our ideal internal and external culture, and aligning our teams and partners to continue growing and delivering world-class experiences.

Girl dacing happily in a SOULed OUT event in Hartamas


Connecting communities with experiences to remember and that feel “As Good As a Hug”. It’s the people that imbue our spaces with soul.


Inclusivity and diversity are at the heart of what we do. A rich myriad of voices, stories, and ways of life should always be seen, heard, and genuinely represented.


An electric atmosphere that’s full of energy and life, continuously inspiring and enriching our customers and our teams.

10 million
Happy Customers!

Since 1996, we have put smiles on many faces and are now even welcoming the 2nd generation of patrons.

KL’s Best Mojitos Hits the
1.3 Million

Our beloved signature cocktail has becomea true urban legend!

More than
Dishes of Fried Beef Noodle Sold

One of the few dishes from the original Day 1 menu that has withstood the test of time.

Grow with us


Get in touch with us if there’s anything about SOUL Society that you’d like to know more of or explore.

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